What i know

//DISCLAIMER// THIS IS WORK IN PROGRESS //DISCLAIMER//

It happens quite regurlarly. Im asked to give tipps. Talk about hacks. Share all the tactics.
But thomas why do you know all these things?

The answer is always: „I read!“

Im lazy and i hate doing things more than once – so here are my go to guides for getting digital knowledge.

Books:

To start with: https://www.goodreads.com/thefke
(will split them into interest lists lateron.. i promise.. no really… ja lets see)

Podcasts:

ouh i am so in love with podcasts here is my list:

  • Business / Culture / Hiring / Product etc:
  • Seeking Wisdom
  • Noah Keagan
  • How I built this
  • a16z
  • Rework

Creativity / Content Marketing:

  • Unthinkable
  • Thisoldmarketing (really the last episode…)
  • the marketing companion
  • NEW: The malcontents

SEO:

  • mozpod
  • Experts on the wire

Social:

  • Science of Social Media (Buffer)

 

Articles & Guides:
== Branding / Brand Strategy:
https://www.distilled.net/tone-of-voice/

== Starterkit Content Marketing

The Advanced Guide to Content Marketing

Keyword | Topic Research:

    • https://backlinko.com/keyword-research
    • https://moz.com/blog/30-minute-keyword-research

== Starterkit SEO
https://moz.com/beginners-guide-to-seo (thanks to @britneymuller this one will be updated soon!)
https://static.googleusercontent.com/media/www.google.com/de//webmasters/docs/search-engine-optimization-starter-guide.pdf – wohoo just updated today: https://support.google.com/webmasters/answer/7451184
https://www.hobo-web.co.uk/seo-tutorial/

== Facebook Knowledge
https://www.jonloomer.com/ | @Jonloomer
https://adespresso.com/blog/

The Complete, Always-Updated Guide to Facebook Advertising

Social Media:
https://moz.com/beginners-guide-to-social-media
Guides from buffer.com/blog/

Google Analytics:
http://www.simplybusiness.co.uk/microsites/google-analytics-guide/

Google Analytics: A Guide for Beginners

Blog


https://www.lunametrics.com/blog/

PPC / AdWords:
http://www.simplybusiness.co.uk/microsites/google-adwords/