Why I’m bullish on reading (non-fiction) Books – and why it’s not about learning

Our Media Consumtion has skyrocket. We consume huge amounts of information every day. But are we getting smarter?
Not in general. Why you might ask? I do too.
It´s not only about the quantity of information we consume. It’s way more about the quality.
There is good media consumption. There is bad media consumption.
We have limited space for media consumption per day. So?

How we reduce bad media? And how to we increase good media usage?

Let’s find out together
Reduce bad media consumption
what is bad media consumption? That’s the mindless scrolling. The mindless Netflix binging. And the endless news media refresh.
Yes. You heard me right. News media is bad!
How many hours of TV do you put in weekly?
That’s passive. That’s not active. That’s not acting. That’s being acted on.

Whats the benefit of good media? why is it books?

Yeah. The book guy praising books. Sure. Easy. But…
Books stood the test of time

A lot of great books are around for a long time. (scientific advertising, Peter Drucker, Dale Carnegie)

How many news articles have you revisited? How many old posts of your favorite Instagram influencer have you… yeah, you get the point.
Books condense knowledge

Breaking News. Shortform Content. Posts. All the result of short-term action. Books? Take time. 2+ Years of research. Condensed into 200 pages. That’s an upgrade.
You get weeks of research in a week of reading. Sounds like a great transaction. The best thing? You set the pace. You make the rules. Feel like skipping some pages? Do it. Want to stop reading before finishing? Do it. Read more than one book at a time? Do it.
It is your reading journey. Your Rules.
Keep on reading,

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